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You’ve seen them, haven’t you? Ads for Upstate’s new Women’s Health Network. The ads are in magazines, on billboards, websites and more — all with the goal of encouraging women to join the network and take charge of their health. The network is a new way for women to access Upstate’s expertise — from health information, to events, to seminars led by experts, to the specialty care offered by Syracuse’s only academic medical center and its partners.
Green, the color of life, was chosen to distinguish the campaign for the network, as it represents security and balance.
A flower bud makes up the logo, because buds are full of promise.
Five real Central New York women were selected for the first phase of the membership campaign to connect with women at different life stages. Lilly Patrick, Lacy Lee, Juli Boeheim, Melanie Littlejohn and Aminy Audi. “I’m a great believer in wellness and I would love you to join me,” Audi says in an accompanying video on the WHN website.
Melanie Littlejohn urges: “Do something for yourself.”
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Melissa Cosser, RN
A bold “call to action” encourages readers to join the network. The cost of joining — it’s free! — is mentioned. Membership offers women a streamlined way to receive information about health, events and services.
The toll-free phone number is fairly prominent, to demonstrate the simplicity of a single phone number for access to services across Upstate’s health system. Many ads also feature a picture of Melissa Cosser, the friendly nurse who fields phone calls and answers questions and helps with appointment, if needed.
Listen to a HealthLink on Air interview about the Women’s Health Network.
Image may be NSFW.
Clik here to view.
Image may be NSFW.Clik here to view.
